Doe Deere was born in Russia but her parents moved to New York City when she was still young and raised her there. She is known to many as the founder of Lime Crime Cosmetics and the current acting Chief Executive Officer. Lime Crime Cosmetics is known for its vibrant colors and was actually based on Doe’s favorite color which is Lime or bright green. The use of cosmetics to conceal imperfections is just the start and Doe Deere is out to show others that it is also more about self expression and freedom.
Her mission with the cosmetics line was to provide fans with vibrant colors as well as making the cosmetics cruelty free. So no animal testing of any sort. The company now makes a huge range of lipsticks, nail polishes and eye shadows. With the main focus on being as bright and ridiculous as possible. Having started her own business she is a huge supporter of women owned business and entrepreneurship. Outside of her current work she also speaks at public events like Vegas Nay’s Stardust Tour and PHAMExpo. Her talks are about following your ambition and finding your own voice to inspire women around the world.
Doe Deere’s life at the moment is extremely busy with many meetings within her business to keep everyone thinking and working together on a common goal. She rarely has time to sit down at her desk and responds to most of her emails via her mobile phone. All of the ideas that she comes up with Doe likes to try on herself to ensure the product feels right before going into production.
Doe Deere in a recent interview stated that its not sinful to break fashion rules. Just because you go against one trend does not make you a fashion recluse. She has provided us with some of her favorite fashion and beauty rules to break but still remain as stylish and up to date as possible. Number one is not to wear both bold lip and eye makeup together, focus on one bold thing at a time. Second thing to do is not to mix too many colors in one go. Third do not mix too many different patterns into one look. Fourth when wearing open toed shoes do not wear socks with them. Fifth if you have unnaturally colored hair you can only wear neutral colors or black to go with it. Sixth, you have to dress age appropriately and seventh rule one must stick to occasion specific dressing. These are the rules that you want to break if Doe Deere is your true fashion inspiration.