The Fashion Targets Breast Cancer (FTBC) campaign has a new ambassador for 2016 and it is famous actress, fashion taste-maker and athletic wear designer Kate Hudson, who co-founded Fabletics in 2013.
Originally selling women’s sportswear and accessories exclusively through online subscription, Fabletics offers personalized, inexpensive and fashionable outfits that are chosen for each client based on an initial survey regarding workout and lifestyle preferences. This past year, Fabletics has begun selling men’s sportswear and has opened several brick and mortar retail stores in malls across the country.
Fabletics has over a million customers currently signed onto its subscription. It reported $150 million in revenues last year mostly from its e-commerce operation, which is bolstered by Kate Hudson’s celebrity appeal and massive social media following. Fabletics plans to open 75 to 100 additional stores over the next three to five years. The company will aim to mirror the stores to the company’s members’ online experience by recruiting store customers to subscribe to its monthly direct debit program at https://www.instagram.com/fabletics.
Kate Hudson decided to partner Fabletics with the Council of Fashion Designers of America to become FTBC’s ambassador in the hope she can support and help advance the campaign’s important efforts of uniting the world of fashion as a force against breast cancer.
Designer Ralph Lauren created the FTBC campaign in the U.K., and since its formation in 1996 it has enjoyed the support of some of the biggest names in fashion, from iconic supermodels to celebrated photographers. The FTBC is a big force in the fight against breast cancer, raising over $55 million to date for breast cancer patient care.
Kate Hudson and Fabletics are joining the FTBC’s efforts and bolstering the partnership with a capsule collection of active wear that includes a bralette, two tank tops and a pair of capri leggings, all in a deep pink shade. This limited edition on fabletics.com outfit’s proceeds will benefit breast cancer prevention and awareness, as Fabletics believes that doing good is always in style.