The Austin-based entrepreneur Jeffry Schneider is a renowned alternative investment banker and founder of Ascendant Capital, LLC. His flagship investment avenues include hedge funds, private equity as well as real estate funds. Together with his Ascendant managing partners, Jeffry Schneider has the vision to develop an array of high-valued offerings that are backed by a far-reaching suite of marketing sales, operational and education-oriented services.
Jeffry Schneider has reached remarkable milestones such as the raising $1 billion by Ascendant Capital, LLC. Under his tenure, the company has grown tremendously in the past five years.
This year, Jeffry Schneider is focusing on leading the company to raise over $50 million monthly. Jeffry believes that alternative investments are an excellent way of diversifying an organization’s holdings while reducing volatility. He has witnessed significant growth since he began his career, and it can only advance knowing his vast expertise in alternative investments.
Jeffry Schneider is also actively involved in philanthropy. He is involved with several charity based organizations such as Wonders and Worries, the Gazelle Foundation, God’s Love We Deliver and Cherokee Home for Children. Not only does he provide capital to businesses, but he also volunteers his time to help provide for the less fortunate.
In saturated markets many product names become synonymous with the product they make. On example of this is Chapstick. Chapstick sells lip balm and everyone is familiar with their tubes of cylindrical lip care products, https://evolutionofsmooth.com/lip-balm.html. EOS (Evolution Of Smooth) decided to take the plunge into this market in an attempt to change the norm and streamline it into something more desirable to its target user.
The first step would be to figure out who exactly the target was. Research provided important insight into that aspect. It showed that though Chapstick and other lip care companies tried to create a unisex product, the target market was dominated by women who use lip balms as part of their daily beauty regimen. They also interviewed women to find which aspects they liked, disliked, and what they would enjoy in a new product.
Utilizing this important information, EOS lip balm chose to appeal to the women who would likely be the ones using their product. To do this they revamped the boring tube for a more whimsical orb shape that is fun to apply and can more easily be found at the bottom of a purse. The couple’s new visual appeal with fabulous new flavors and natural ingredients, and EOS had created a winning combination- a $250 million dollar winning combination.
The Lip Balm Company quickly rose to second place, just behind Burt’s Bees, as best-selling in the industry. This is a great accomplishment considering the staple of companies that have been around forever had become household names. They have solitarily transformed and driven growth in the oral care industry pushing it to new levels and in a new direction.
EOS can now be seen splashed across fashion magazines and in the hands of celebrities. They can be bought on major retail stores such as Walmart and Target. They currently sell over one million units a week and look forward to more success as the market is expected to increase steadily in the next few years. Part of that increase is due to the demand for more natural products. That is good news for EOS since natural is their specialty.