Jeffry Schneider- A Managerial Leader

Jeffry Schneider is a natural leader. Contrary to what many critics say, Mr. Schneider didn’t earn any success overnight. He is a go-getter who has served several companies for over 20 years. In fact, before starting his own business ventures, he worked with several well-known companies.

Jeffry Schneider was born and raised in Manhattan, one of the most densely populated and affluent boroughs of New York City, yet he is one of the few individuals who managed to gain financial success on his own. 

His education, working experience, hard work, remarkable managerial skills and professional networking have helped him succeed in his professional career. He holds Bachelors of Arts Degree from the University of Massachusetts at Amherst. Upon his graduation, Mr. Schneider worked in several prestigious companies in New York City. It was while working at these companies that he first thought of venturing in the financial services industry. He developed deep knowledge and experience in investments which later helped him establish his first company. 

One of the notable positions Jeffry Schneider took was at a well-known firm. Here, he was tasked with marketing and structuring the company both in the United States and globally. While working here, he developed the ability to analyze managers, an important skill that would serve him later in his career. After five years, he decided that it was time to try his experience and skills in a new space.

While running his own firm, Mr. Schneider has cultivated deep understanding and relationships with a number of companies. Currently, Jeffry Schneider is working as the company’s Chief Executive Officer.

Outside of his professional career, Mr. Schneider has also shown interests in other areas of life. For instance, he has been participating in the New Zealand Ironman Triathlon, an annual racing competition that has stood the test of time. He has also participated in other racing competitions such as the 2005 half-Ironman at Clairmont, Florida, the 2004 half-Ironman in Santa Rosa, California, 2005 New York City Marathon and 2008 3M half-marathon in Austin. 

Jeffry Schneider is also a philanthropist and an active member of his community. He is a member of several programs aimed at helping the underprivileged and disabled people in the society. One of such programs is the Camp Honey Creek’s Summer Dream program.

EOS Revamps What We Think of When We Think of Lip Care

In saturated markets many product names become synonymous with the product they make. On example of this is Chapstick. Chapstick sells lip balm and everyone is familiar with their tubes of cylindrical lip care products, EOS (Evolution Of Smooth) decided to take the plunge into this market in an attempt to change the norm and streamline it into something more desirable to its target user.

The first step would be to figure out who exactly the target was. Research provided important insight into that aspect. It showed that though Chapstick and other lip care companies tried to create a unisex product, the target market was dominated by women who use lip balms as part of their daily beauty regimen. They also interviewed women to find which aspects they liked, disliked, and what they would enjoy in a new product.

Utilizing this important information, EOS lip balm chose to appeal to the women who would likely be the ones using their product. To do this they revamped the boring tube for a more whimsical orb shape that is fun to apply and can more easily be found at the bottom of a purse. The couple’s new visual appeal with fabulous new flavors and natural ingredients, and EOS had created a winning combination- a $250 million dollar winning combination.

The Lip Balm Company quickly rose to second place, just behind Burt’s Bees, as best-selling in the industry. This is a great accomplishment considering the staple of companies that have been around forever had become household names. They have solitarily transformed and driven growth in the oral care industry pushing it to new levels and in a new direction.

EOS can now be seen splashed across fashion magazines and in the hands of celebrities. They can be bought on major retail stores such as Walmart and Target. They currently sell over one million units a week and look forward to more success as the market is expected to increase steadily in the next few years. Part of that increase is due to the demand for more natural products. That is good news for EOS since natural is their specialty.