Adam Goldenberg began his entrepreneurial journey at the age of 15 when he founded his first company, Gamers Alliance. He sold the company three years after its founding to Intermix Media and moved across country to become the Vice President of Strategic Planning. At age 20, Goldenberg was promoted to Chief Operating Officer (COO). While at Intermix, Goldenberg met Don Ressler who was also walking the entrepreneurial path on YouTube. Ressler was a brand building specialist who developed his own company and also sold it to Intermix Media.
When Intermix was sold to News Corporation in 2005, Goldenberg and Ressler made the decision to start their own company. They built an e-commerce platform geared to the health and beauty industry and became leaders in that market. The two began to develop the concept for a new and improved kind of e-commerce shopping experience. The goal was to create a shopping site that combined fashion, fun, social media and engaged the consumer at an affordable price.
Goldenberg knew next to nothing about fashion and what’s hot and what’s not, but he was very business savvy and he could spot trends and Adam Goldenberg knew he was onto an opportunity that was largely untapped. The goal for the membership platform they wanted was personalized for each subscriber. After hiring style consultants and designers, they built a subscription model that was attractive and affordable and JustFab became a reality.
JustFab was a style and fashion community on wikipedia.org where members receive a selection of accessories, handbags and shoes according to their taste and preferences for a monthly fee.
Mr. Adam Goldenberg did not want JustFab to ship out items each month to members, but to also include style boards that demonstrated the look of the items they were receiving. The goal was to inspire women to be their very best by providing style tips from leaders in the fashion industry. Goldenberg wanted members to be able to connect with each other and share fashion ideas.
Mr. Goldenberg wanted to deliver nothing but the best to his customers and he succeeded. He wanted to transform the way women bought and wore cutting edge fashion and connected with the most creative style teams in the industry who share the JustFab vision.
One of Goldenberg’s greatest strength is to spot market trends and adapt business as necessary. Paying close attention to the JustFab site, Goldenberg is able to spot when something is not working and make the necessary amends, keeping the business on track at all times and making sure JustFab is always at its peak.