Media Communication of The Chainsmokers “Somebody”

On April 24th, Kat Bein, a contributing reporter for Billboard magazine published an article telling of a short in-house video, produced by the Chainsmokers and was released and uploaded onto their social media streams.

Anatomy of a Hit?

Bein started his article by asking the question, “What’s the anatomy of a hit?” He was alluding to all the work that goes into the making of the song, and the unnoticed talent who set the stages, do the heavy lifting, man the consoles, make sure there’s enough room for the fans and a host of other small activities. The short one minute video made on a small framed camera was uploaded onto the Chainsmokers Facebook page late on Tuesday evening in April.

“Somebody” Streams Onto Social Media

This short video had come days after the Official Video and Song, “Somebody” was also released onto several Chainsmoker media streams: YouTube, Facebook. The purpose of the video was to instruct fans about part of the development of their latest new single “Somebody.” The single and Official Video were released onto their Facebook media stream on April 20th, which has over 19M hits so far.

Instructional Video For “Somebody”  

When the Chainsmokers uploaded their one minute video, depicting Drew Taggart and Adam Pall working in their private, home studio, Taggart mentioned that they would upload a more detailed video soon, which appeared on June 9th on their Facebook page.

Rory Kramer Makes Travelling Prequel Video for “Somebody”

That video filmed and edited by Photographer; Videographer Rory Kramer gave a more detailed and intimate view of the things that go behind the scenes. In a sense, the video pretty much answered the question Bein asked at the beginning of his article “What goes into a hit song?” The 4’55” video shows a lot of what Pall and Taggart do every day while on Tour and the people that influence their lives and they influence the EDM-Pop Duo.

The Chainsmokers

Adam Pall and Andrew Taggart first began working together thru a common friend that put them in touch with one another in 2012. They have already produced several Top 10 and #1 hits,”Closer” that stayed #1 for several weeks.

https://www.billboard.com/articles/news/dance/8280568/the-chainsmokers-everybody-hates-me-video

Breaking Down Walls with Alex Pall of The Chainsmokers

Alex Pall is one half of the band, The Chainsmokers, and together with Andrew Taggart, they are making it a pint to separate themselves from other DJ’s in the industry, one track at a time. While other artists that make EDM music typically focus on bass thumping beats and drops that you seek out and remember for years to come, The Chainsmokers are leaving their mark by putting meaningful thoughts and feelings, accompanied by raw emotion into their music, and it’s working. With worldwide hits such as “Don’t let me down”, “Roses”, and their newest single, “Closer” it is clear that what they are doing is definitely working, and the fans love it.

Alex grew up as an aspiring DJ, and spent most of his time DJing around New York City, taking gigs wherever he could get them. While he did consider it a side job, it was truly more of a passion of his, that had slowly started to turn into a job. One day Alex found himself in an art gallery, and it was there that he had a sudden realization. Alex realized that he was no longer just passionate about dance music, but that it was quickly taking over his life. It was at that time that he decided he would give this a real chance, and see where it could take him, not as a side job anymore, but as a career. It didn’t take long for Alex’s manager at the time, to put him in touch with Andrew Taggart. Andrew moved down from Maine, Alex quit his job, and the rest is history.

So how did two people who never met before, start making music, and eventually come to be who now know as The Chainsmokers? Alex Pall will tell you that it came down to not only their commonality when it came to the music they liked, but primarily their drive and ambition to succeed. Andrew and Alex would work day in and day, typically from 9am to 7pm, with the goal of not only making music, but deciphering, and finding out who they were, as artists.

https://www.grammy.com/grammys/artists/chainsmokers