Although few people are familiar with the names of Randy Ray and Wendy Lewis, an increasing number of people have heard of their company, Jeunesse Global. As one of the greatest surprise success stories over the last 10 years, Jeunesse Global has gone from a garage-based startup to become one of the most important companies in the global health and beauty sector.
It all started back in 2009 when Ray and Lewis, who had made tens of millions of dollars running their own direct-selling companies, decided that they finally wanted to retire. The couple had spent their entire careers in the fast-paced and exciting world of business. They believed that they had reached a point in their lives when they could sit back, sip drinks by the pool and enjoy long days without anything in particular to do.
But it turned out that they had misjudged themselves. The reality of retirement quickly set in. Ray and Lewis realized that they greatly missed the excitement of the business world. Even more, they found that they couldn’t stand the sense of ennui that not having anything to do gave them. They longed for the sense of daily purpose that running their own business and competing in the cutthroat direct-selling industry had given them.
As a result, Ray and Lewis started selling a few products out of the garage of their Florida mansion. That small operation would go on to become Jeunesse Global. Today, the company is valued at more than $1 billion and has thousands of distributors operating in dozens of countries. But the real key to Jeunesse Global’s success has been its stellar lineup of game-changing products.
One example is the company’s moisturizer lotion and anti-aging crème, Luminesce. Luminesce performs admirably as a standalone moisturizer, competing toe-to-toe with some of the biggest brands in the industry and scoring favorably across all performance metrics.
But Luminesce also contains the company’s patented anti-aging formula, APT-200. This has been clinically shown to reduce wrinkles, prevent the formation of new wrinkles and restore youthful elasticity that is inevitably lost to the aging process. With Luminesce, customers can glow with beauty, all day long.
Somehow, the treatment of chapped lips became associated with walking into a convenience, grocery, or novelty store and purchasing a boring tube of wax. This facet of health essentials purchasing was probably formed by most people in their youth by witnessing older members of a family doing the same. The most vivid assumption about treating seasonally-related lip problems is that it takes the contents of a boring tube of Chapstick to overcome them.
Then, EOS lip balm came along and turned the world of lip treatment products on its head. This radical stake in the heart of a market once occupied by companies like Chapstick, was made because of two changes to the way the public thinks about treating dry and cracked lips.
The first change that EOS made was the design of its lip balm dispenser. Chapstick gained success in the past because of it tubular design, which has an obvious medicinal allure. EOS balm is contained in an egg-shaped design that matches younger generational notions of products that are modern, and forward-minded. Roundness is, as many product makers are discovering, more inviting to a youthful crowd.
The second innovation that EOS insists on improving upon is flavor. Products meant to protect lips will inevitably come in contact with the tasting regions of the mouth. Chapstick, through its generations of production, has only managed to come up with three flavors. They are bland, mint, and cherry. EOS is attracting endless consumers who suffer from chapped lip problems with flavors like Melon, Vanilla Bean, Strawberry Sorbet, and Blackberry Nectar. EOS products are available on all leading stores like Walmart and Target.
Combined with an ergonomic egg-shaped applicator that resists getting lost in purses and packs, EOS lip balm is edging-out Chapstick in modern consumer preferences for lip balms and damaged lip OTC medicated treatments. EOS lip balm designs and flavors are simply more inviting to a wider range of modern consumers.
Read More: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick
Lip balms have been changing an evolving over time and there are now different factors that consumers should look for when buying a lip balm. This article will highlight some of the more critical factors to aide you in determining which brand you should purchase.
Color and Uses
Some lip balms add color to your lips similar to a lipstick, in addition to the added lip protection for dry chapped lips. Others add a gloss or even glitter to your lips which can be compelling for those concerned with their fashion. Other lip balms have a degree of sunblock added to them which protects your lips from damage from the sun.
Understand your lifestyle and what appeals to you in a lip balm before buying and if these features or important or if you only are looking for the moisture and lip protection from a high quality lip balm.
Since you will be putting a lip balm on your lips the flavor that they have will certainly impact your usage of it. While some have blends that are more medicinal in flavor, such as Chapstick and Burt’s Bees, others such as the EOS lip balms come in a variety of flavors that are soothing and not overwhelmingly flavored. Consider what you would like to taste when applying a lip balm and shop around for the right blend for your needs.
Perhaps most importantly are the actual ingredients for the lip balm. The factor that protects your lips from drying is known as the emollient and a wide range of substances can be used. Pay attention as cheaper emollients like petroleum jelly may not have the long lasting moisturizing effects that high quality emollients like shea butter use. Brands like the Evolution of Smooth (https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth) use Shea butter and other high quality oils to add moisture to your lips and are generally much preferred over the cheaper alternatives.
The brand of lip balm that you use will be greatly impacted by your personal preferences and the quality you desire in the brand. Research and see what is important for your needs when buying a lip balm and be sure to shop around.
For more info, visit the Evolution of Smooth website at evolutionofsmooth.com, Facebook page and Linked In profile.
The list of hair care products out there on the market is vast, all with varying degrees of quality and effectiveness, which is why it is important to choose wisely. There are all too many products out there that have harmful chemicals in them that actually do damage to the hair with extended use. Knowing what ingredients are used in the making of a hair care product is also important. Understanding what ingredients make up a product before using it will go a long way in avoiding potential problems with hair care.
The use of hair care products that are made up of entirely natural ingredients are a better choice to use to avoid things such as hair fall and breakage. WEN hair by Chaz Dean, a celebrity hairstylist, is an excellent product that is all natural and contains no harmful chemicals. As a hair stylist, Chaz knows how much women care about their hair and try to make it look perfect, which is why he created a product to give women the full and healthy hair they are looking for. The original review came out on Bustle, and one of their writers, Emily, wrote up her review after using the product for a week and getting amazing results. Visit Guthy-Renker to know more about Wen.
Wen hair by Chaz can be found in Sephora and most hair and beauty shops that sell products for hair styling and hair care, though it is also available through online marketplaces such as Amazon. The product comes in a variety of different types, all of which work specially for certain types of hair. If Bustle’s writer Emily, someone who is avid about hair care, could use the product and see results on her tough hair, so can all women. Wen hair Products meet many different needs as well, taking the spot of traditional conditioners and shampoos as well as detanglers and other styling products. For more info, visit the Wen hair product website: http://www.wenhaircare.com/.