Sweetgreens creating sweetlife

Nathaniel Ru founded Sweetgreens in August of 2007. Nathaniel and his co-CEO’s Nicolas Jammet and Jonathan Neman took an entrepreneurship class together at Georgetown University. They created Sweetgreens with two things in mind; first they wanted to feed people better and second they wanted to make a brand that would stand for something. They didn’t feel as though there were enough healthy eating options near Georgetown and once they graduated they decided to open Sweetgreens. When Georgetown University was mostly empty during winter break Nathaniel, Nicolas and Jonathan realized that their restaurant would make it. People were still frequenting Sweetgreens for a healthy dining alternative. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

 

Sweetgreens serves farm to table food in a fast food chain restaurant atmosphere. Sweetgreens factors in organic, local, healthy and fresh when they are creating their rotating menus. As of October 2016, Sweetgreens had 64 restaurants with over 1,700 employees. Sweegreens currently has locations in California, Illinois, New York, the District of Columbia, Maryland, Virginia Massachusetts and Pennsylvania. Learn more: https://www.linkedin.com/in/nathaniel-ru-b04a7310

 

Nathaniel, Nicolas and Jonathan are tech pioneers and over thirty percent of their companies transactions are made via their company site or mobile phone app. These co-CEO’s are bicostal and do not believe in a true corporate headquarters. They do have an office in Los Angeles but they are hoping to grow their company more nationally. Sweetgreens shuts down their office five times a year and the office staff works within the various restaurant locations for a more hands on approach. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

 

In 2009, after opening a larget Sweetgreens location in Dupont circle, they had a lull in customers. Upon realizing they needed a reason for customers to come to this new location they started playing live music. This connection between music and food was the beginning of a larger trend they would create. Eventually they started bringing their food to local farmers markets and incorporated music there as well. Six hundred people showed up to this event and they decided to name it sweetlife. This new yearly music festival that Sweetgreens incorporates with their food draws upwards to twenty thousand people yearly. In addition to those coming for the music and Sweetgreens food, local farmers and food trucks also attend the music fest. While constantly asking “why” when coming up with new marketing ideas, Sweetgreens is becoming a strong leader in the healthy and convenient life style while incorporating fun and creativity. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

Livio Bisterzo Takes Us On His Entrepreneurial Journey

Serial entrepreneur Livio Bisterzo, whose initial venture took place almost fifteen years ago, is now leading the way with an innovative food and drink company in the health and wellness sector.

Livio Bisterzo, the Founder and Chief Executive Officer of Green Park Brands, made use of his 7 years industry expertise in the health food industry to introduce the company’s first brand, Hippeas, a new range of organic chickpea puffs. His intention is to create multi-channel food and drinks brands.

Green Park Brands produces, develops and invests in a new generation of snacks that will be healthier and better for consumers.

The Green Park Holdings started with chick pea as the major ingredient in its mission to change snacking “one chickpea at a time.” The food product is organic, gluten free, vegan with more than 3 gm of fiber and 4 gm of protein.

Consumers can choose Hippeas in six flavors that range from pepper power and maple haze to vegan white cheddar and sriracha sunshine.

The company recently announced a new equity investment by backers that include Strand Equity Partners, co-founded by Seth Rodsky and Leonardo DiCaprio. And for every package sold, the company will support farmers in eastern Africa.

What’s more, Hippeas is the latest newcomer to Starbucks’ group of grab-and-go-snacks.

Livio Bisterzo got his start in the entrepreneurial arena while attending college where he launched his first venture that involved work in youth culture, marketing and events.

He went on to establish businesses across diverse industries that range from hospitality ventures such as the Maddox Club and Pollen St and consumer brands that include Kyoku for Men and Little Miracles to other lifestyle businesses such as the Alvaro Group in the world of art.

An Italian immigrant Livio Bisterzo moved to the UK in 1999 to earn his Bachelors Degree at the University of Arts London. Last year Bisterzo, who is married with three children, relocated to Los Angeles.

Livio Bisterzo has a passion for food, healthy living, team-building and sport.