Edwin Miranda’s take on Converting Creativity into Performance

For a while now, there has been a glaring disconnect between performance and creativity. This disconnect has caused the marketing industry to be boring for those who work in it. Edwin Miranda observed that audiences and demographics only responded to media campaigns that take up the creativity that media campaigns should. The current situation however doesn’t reflect the demands of the audiences despite companies chucking out millions of dollars for advertisements to make a lasting impression in their sales and operations. The real challenge that advertising agents have is to successfully blend metric-based solutions that have a marked effect on cash flow, profit margins and market share with creativity that is audience friendly.

Edwin Miranda also observed that more and more consultancy firms are taking interest in putting the creativity back into the marketing industry. A good example that he brought to light was two consulting agencies that made the list of the World’s top agencies in 2016 as a result of their efforts in bring creativity back into advertising. More marketing agencies have supported the efforts of consultants through hiring them to meet their digital marketing needs that will in turn improve performance index.

With the new advancements in artificial intelligence and machine learning has allowed for all aspects of advertising to be quantitatively measured. Edwin Miranda however doesn’t support the use of technology for all advertising and marketing need as there is always the need for a personal touch. He further supports the involvement of the consulting agencies as their work has been proven to be effective since the beginning of the marketing industry. The ads they have created over time have proven to be highly effective and far reaching a factor that has only been made more effective with all current improvement on the technology scene. From his deductions it is clear that the race to integrate creativity into advertising isn’t lost yet.

For details: edwin-miranda.com/

OSI Group Gazette Day

With 20,000 employees at sixty-five facilities in seventeen countries around the world, the OSI Group is one of the largest food providers in the world. The company is still growing and is evolving from it’s humble beginnings. OSI Group was started with the American immigrant experience. Otto Kolschowsky was part of a thriving German-immigrant community located in Chicago, Illinois. At this time German immigrants and people of German descent made up 25% of the cities population. In 1909 after two years of arriving in the United States, Otto Kolschowsky opened a small butcher shop on the west side of Chicago to serve his community. This can be viewed as when the first OSI Group location began. By the end of the World War 1 Kolschowsky expanded his food company and started dabbling in the wholesale side of business.

In 1955 Ray Kroc opened the first McDonalds restaurant in Des Plaines, Illinois. During that time, he was still a franchise agent for Richard and Maurice McDonald, who opened a family restaurant in 1940. Even though McDonald’s expanding into a franchise at the time was still only a concept, Ray Kroc made an agreement with Otto Kolschowsky’s sons Arthur and Harry, that they would be the franchise’s ground beef supplier. Within a few years time, the McDonalds corporation took off and would soon become one of the most recognized brands in the world. One of the main missions of the OSI Group throughout the years has to continue to provide customers with a consistent product.

The main product for McDonalds were its hamburgers. At first this was a difficult task, but then in the late 1960’s a revelation happened and a new technological breakthrough made it easier and more affordable to provide excellent customer service with consistency. Flash freezing, or the process of food processing which it is quickly frozen using liquid nitrogen, made the food industry have new opportunities for product expansion. In 1973 Otto Kolschowsky and his sons built their first plant dedicated to flash freezing process hamburger patties specifically for McDonalds. Otto and his sons soon changed their name from Otto & Sons to OSI. OSI Group is now one of the largest private companies in the United States.

Mark Holyoake: A Highly Successful British Entrepreneur

If you are looking for information about the background of Mark Holyoake, you need to know that he is a reliable businessman. Perhaps you want to know about Mark Holyoake’s business success or his position as a member of the board of directors at Iceland Seafood International.

Many people go online searching for information about entrepreneurs who have achieved tremendous success in their respective fields. They want to know what characteristics are common among these high achievers.

Mark Holyoake is one of the most successful entrepreneurs in the UK. He has been providing outstanding service at Iceland Seafood International and is about to step down from his position at this renowned firm. Benedikt Sveinsson, the former CEO of Iceland Seafood International, is also stepping down.

Mark Holyoake has a good understanding of what it takes to manage a large organization and he has an established history of addressing the needs of his clients and partners. Mark knows what works and what doesn’t in the business world and is well respected by his peers.

An ISI shareholder meeting has been scheduled for February 2 in Reykjavik. The meeting will be attended by top members of the company including nominees for the spots. Replacements for Mark Holyoake and Benedikt Sveinsson will be made at the meeting.

Nominees for the board of directors include Ingunn Agnes Kro, Magnus Bjarnason, Jakob Valgeir Flosason, and Liv Bergthorsdottir.

Mark Holyoake is well known in the real estate arena and is passionate about the industry. Mark started his real estate business after his University education and has built it into a large organization.

His firm, Oakvest, is one of UK’s most popular real estate firms, specializing in commercial and residential property. This firm purchases, develops and manages properties and has systems in place to ensure a smooth running operation.

Mark Holyoake has been involved in many different ventures, including property development and he knows what works and what doesn’t in the real estate industry.

Real estate can be highly lucrative for those who take the time to learn the business and implement successful strategies.

For More info: angel.co/mark-holyoake

Jason Hope predicts the benefits of IoT

The internet of things is a technology that is here to stay. In the past few decades, many experts in the field of technology have been wondering if it will ever come into reality. The good news is that now IoT is being applied in various sectors. One of the renowned tech experts who believed that the internet of things would happen is Jason Hope. Since the last decade, Jason Hope has been talking about the coming of an era where electronic devices will be able to connect and communicate without the human input. As a commentator on the internet of things, Jason Hope has made some of his business predictions on how the internet of things is going to change the world. Here, we will look at some of the predictions that he has made about the internet of things.

The internet of things will be unique

Jason hope says that the internet of things will be like nothing else that has ever been witnessed in the tech industry. It is a new platform that will come with new possibilities that will change the way we have been doing business as well as basic household and office tasks. He is predicting that as we move into the future, more devices that utilize the possibilities of the internet of things will be in the market. These devices mean that many jobs will be done differently.

The internet of things will create value

Today, many people know the internet of things is just a phrase. Very few have witnessed the real impact that this technology will have on how tasks have been completed in the past. Jason is predicting that in the next five years, we’ll see devices such as fitness trackers and smartphones games that will have an impact on lifestyle. He also gives the example of IoT as a useful technology that will be used to control wastages. For instance, it will eliminate the waste from frozen food thereby helping many homes to save more money. About Jason Hope lives in Scottsdale, Arizona. He holds a master in business administration from W. P. Carey School of Business.

Read more: http://tech.co/author/jasonhope

Do You Need A Great Sales Pitch In Less Than Ten Minutes? Edwin Miranda Can Help

The great sales pitches are done in less than ten minutes. Your goal is to say what you need to say and make it memorable. Make it something the investor wants and does believe in.

Edwin Miranda has a few simple suggestions that you might want to consider.

1) According to Edwin Miranda, nobody cares about the details anymore. The technical stuff is boring to most people unless you are a tech geek. According to Edwin Miranda, you have to get right to the nitty-gritty. What benefit does your pitch offer?

Can the person do something without leaving the comfort of their home? According to Edwin Miranda, that is your selling point. Start with that and let your product do the selling for you.

2) According to Edwin Miranda, you have to connect with your audience. Does your marketing product have benefits for a stay-at-home mom? Sell that. Remember that your audience needs a reason to buy the pitch you offer. Is there an investor in the room who is a stay-at-home mom? Find a way to connect on that level. Make it about them in less than ten minutes and you have a win.

3) You have to back up the claims you make during the meeting. It is helpful to include some stats. Some investors do not believe in something unless they see the proof. You could have one of those people in the room. Find a hook and sell your talking points. Show stats of customers who have already benefited from the product. Some investors are more likely to say yes if they see the numbers in front of them. Investors care about the numbers. Your customers do not.

Edwin Miranda’s: Social Media

Why Richard Liu Receives Recognition for His Leadership


Richard Liu started JD.com in 1998. Before it was called JD.com, the company was called Jingdong and 360buy Ltd, and it was located in Bejing, China. It would grow to a number of storefronts, and revenue was $9 million. Liu would switch to an e-commerce platform in 2004. The leadership of Liu made JD.com quite popular, and it led to JD.com to improve how they delivered goods to people. JD.com was able to deliver goods to nearly two-thirds of the counties in China. The delivery system has been so successful Amazon chose to implement a similar system used by JD.com.


Liu has JD.com get most of their goods directly from suppliers. It was a good way to ensure the products were of good quality. JD.com built trust by providing quality products to customers. It also helps JD.com grow. Liu has received few awards from China, and Fortune added him to a list of great leaders.


How Matt Badiali Makes Sure He Can Help

For Matt Badiali, things are different than what they are for other people. He is a resource investment expert and knows a lot about investing the right way. He also knows there are things he can do that will make a difference for all the people he works with. It makes sense for Matt Badiali to do these things because he always knew how to help other people. He also knew things would keep getting better as long as he had the ability to give back to others. The Banyan Hill Publishing ideas he has helps the company succeed and gives people a chance to enjoy different things. It’s his goal to make sure they know he’s someone who can do a good job in the industry.

Even though he started small, Matt Badiali felt good about giving back to others. He also felt things would keep changing as a result of the hard work Matt Badiali put into the business. It made it easier for him to try things and also made it better for him while he came up with the new opportunities that the company could use to continue improving for all their clients. It made a lot of sense for him to do this because he felt confident in his skills and confidence with the options he made for other people. The time he spent working toward successful options was something that continued changing and continue improving what he was doing on his own.

As long as Matt Badiali can keep helping the company get better, he’ll keep making sure people see him as someone who knows what they’re doing. He isn’t afraid of failure because he knows what it means to be the best in the industry. He also feels there are different ways for him to make sure things are getting better as long as he can show people what they need on their own. It makes a lot of sense for Badiali to do this so he can show others the right way to work the business side of their own type of business on their own.

For details: banyanhill.com/expert/matt-badiali/

Adam Milstein Career of Success in the Real Estate Industry

Adam Milstein is a famous American based entrepreneur and also a real estate guru who has a lot of experience in the industry. He has been known for his great entrepreneurial roles and has been on the frontline pursuing excellence. His mission in his career is to help people manage to achieve in the industry and have always focused on building a substantial foundation.

Adam Milstein is also a great philanthropist and has invested a lot of his time towards helping as many people as possible in the industry. He is very optimistic in his journey of helping others and has the passion for extending his helping hand. He also happens to be the co-founder of the famous Israel American Council and also happens to be serving as the company’s chairman of the board. He has been very optimistic about helping many Jews who reside in America and other countries at large.

Adam Milstein was born in Israel, Haifa and was a son of a real estate developer. He has been able to pass through various stages in life and is lucky to have defended Israel while serving his mandatory services at Israel Defense Forces. He was ready to fight on the famous Egyptian front and also participated in the crossing of the Suez Canal at only 19. He then left and joined the famous Technion, Israel Institute of Technology and has been very fortunate about career development. While in school, he also used to work with his father at his real estate business where they managed to expand the family’s activity within a very short period.

Adam Milstein married in 1974 to his girlfriend Gila. They settled in Haifa Israel but later left for the United States after seven years. He joined the University of California for a masters degree in business administration. He has since then worked with a lot of passion and also the dedication to career growth and has been very passionate about making it in life. He has been on the frontline helping as many people as possible secure a better place in their careers and has always dedicated his time towards helping people.

Adam Milstein developed an interest in the real estate business when he started working as a real estate sales agent. He later developed great skills and with time managed to secure a great chance in his career. He has been very optimistic in his career and has fought tirelessly towards career success. His mission has been to create a firm foundation in the industry.