Edwin Miranda currently holds the position of Chief Executive Officer at KOI IXS, a firm established in 1994. Miranda predicts that drastic changes will be witnessed in the marketing scene at a grander scale when compared to the interruptions in the marketing industry witnessed in 2018. According to Miranda, most of the changes the marketing would be seeing will be resulting from the rise of technology such as AI (Artificial Intelligence) and overall sophistication of technology.
In the current marketing scene, it is increasingly becoming a familiar spectacle to see the incorporation of virtual reality and other modern techs into the marketing space. Miranda believes that 2019 will see more integration of tech into marketing like never witnessed.
Consumer Micro-moments becoming more valuable to firms
The attention of the contemporary consumer on particular item is growing shorter by the day. As a result, these consumers spend less time weighing different options. Businesses or brands that will not be able to show their value to prospective clients in a matter of seconds will find themselves losing out on opportunities to make sales. Experts believe that companies will shift their attention form creating content showcasing quality to those that highlight value.
Voice Search adoption becoming imminent
Do you know that half of the web’s searches will be done using voice commands by 2020? The rise of voice recognition technology has led to the enhancement of products such as smart speakers. A recent survey showed that more than 65% of smart speaker users couldn’t imagine living in a world without the technology. The reliance and sophistication of smart speakers is currently an exciting talking point in board rooms of companies planning to capitalize on the technology. Experts predict that search results generated from voice searches will be fewer when compared to results from text searches; as a result, there will be fierce competition to be ranked top.
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