At 47 years old, Desiree Perez has established herself as an overpowering force in the music industry. Although she keeps her private life separate and that may make her seem a bit standoffish, she doesn’t hold back when it comes to business. Those who have had to sit across the table from her know that she doesn’t relent easily. She’s a hard negotiater, when necessary, and what Desiree Perez knows.
Perez recently proved her worth once more by negotiating a $200 million advertising deal with Sprint for TIDAL. The deal proved its worth for Jay-Z, when his album, 4:44, reached the number 1 spot on the Billboard 200 chart. This was the 14th Jay-Z album to top the chart and Sprint was ready to capitalize on that achievement. The telecommunications company offered a free digital download of the album’s first single to the first 1 million fans. That move earned Jay-Z a platinum plaque, even before the album was released to the general public.
Desiree also helped secure a $200 million dollar touring deal with Jay-Z on behalf of Roc Nation and partner Live Nation. This proved to be another lucrative deal, because the 4:44 tour grossed 21% more than Jay-Z’s 2013 tour, and Desiree Perez on Facebook.
Desiree Perez’s success in bartering such generous deals may have as much to do with her professional associations as it does with her negotiating skills. She cultivated a longstanding relationship with Jay-Z, one which has lasted 20 years and counting. She developed similar situations with Rihanna and Beyonce that led to impressive touring deals of their own, and http://www.imdb.com/name/nm5915253/.
Ms. Perez performs a variety of functions at Roc Nation, which has helped her rise in the ranks. She’s involved in the general management of the company, labeling operations, and publishing, keeping her finger on the pulse of all that happens in the company. Certainly, she is just one part of a larger collective, but many agree Roc Nation wouldn’t be where it is today without Desiree Perez, and read full article.