Adam Goldenberg is notably on of the Co-CEOs of TechStyle Fashion Group, which changed its name from JustFab recently. Together with his business partner and friend, Don Ressler, they boast of a reputation for creating successful brands. Goldenberg is acknowledged for his effort in steering TechStyle into unicorn status. It joined $1 billion business league after raising $85 million from a round of funding, which was headed by Passport Special Opportunity Fund. This funding propelled the company’s aggregate funding to $300 million making it a unicorn.
Adam Goldenberg’s Early Life
Adam Goldenberg’s early years portray a teenage who was destined for greatness. This is because while at the age 15, Adam Goldenberg created his first company, Gamer’s Alliance. Intermix Media, the MySpace parent company, acquired Gamer’s Alliance just three years after its inception. This reason prompted Goldenberg to quit his high school life as well as travel across the nation to join the team at Intermix Media as the vice president of strategic planning.
It did not take long for Adam Goldenberg to be promoted to a higher position at Intermix due to his exemplary performance. For this reason, he became the youngest chief operating officer of a publicly traded entity. As if destiny had planned Adam’s meet up with Don Ressler, Intermix Media acquired Ressler’s FitnessHeaven.com. Their friendship quickly grew into a business partnership that yielded the creation of Alena Media, as part of Intermix.
The duo’s success with Alena Media was disrupted after News Corporation acquired Intermix Media in 2005. Fueled by the desire to excel in the online performance advertising field, Adam and Don moved away from Intermix to create another business together. Fortunately, they founded Intelligent Beauty in 2006 as a brand building business.
The Growth of Intelligent Beauty
After Don and Adam had created two brands, they came up with an idea to give customers a personalized shopping experience. Their endeavors to integrate cutting-edge fashion with social interaction bore fruit. JustFab became an online fashion subscription retailer that provided members with a selection of accessories, handbags, shoes and clothes customized to fit their taste at only $39.95.
TechStyle Fashion Group
JustFab is renowned for several brands including FabKids, Fabletics and FL2. However, this year, Adam Goldenberg appeared on CNBC in August 2016 to discuss the company’s decision to change its name to TechStyle Fashion Group. Under the new name, covers all the portfolio brands including JustFab, FabKids, Fabletics, FL2 and ShoeDazzle.