Category Archives

2 Articles

Posted by 12SS on

What Role did Adam Goldenberg Play in the Creation of TechStyle Fashion Group

Adam Goldenberg is notably on of the Co-CEOs of TechStyle Fashion Group, which changed its name from JustFab recently. Together with his business partner and friend, Don Ressler, they boast of a reputation for creating successful brands. Goldenberg is acknowledged for his effort in steering TechStyle into unicorn status. It joined $1 billion business league after raising $85 million from a round of funding, which was headed by Passport Special Opportunity Fund. This funding propelled the company’s aggregate funding to $300 million making it a unicorn.

Adam Goldenberg’s Early Life

Adam Goldenberg’s early years portray a teenage who was destined for greatness. This is because while at the age 15, Adam Goldenberg created his first company, Gamer’s Alliance. Intermix Media, the MySpace parent company, acquired Gamer’s Alliance just three years after its inception. This reason prompted Goldenberg to quit his high school life as well as travel across the nation to join the team at Intermix Media as the vice president of strategic planning.

It did not take long for Adam Goldenberg to be promoted to a higher position at Intermix due to his exemplary performance. For this reason, he became the youngest chief operating officer of a publicly traded entity. As if destiny had planned Adam’s meet up with Don Ressler, Intermix Media acquired Ressler’s FitnessHeaven.com. Their friendship quickly grew into a business partnership that yielded the creation of Alena Media, as part of Intermix.

Read more
JustFab becomes TechStyle Fashion Group
TechStyle’s data-driven fashion

The duo’s success with Alena Media was disrupted after News Corporation acquired Intermix Media in 2005. Fueled by the desire to excel in the online performance advertising field, Adam and Don moved away from Intermix to create another business together. Fortunately, they founded Intelligent Beauty in 2006 as a brand building business.

The Growth of Intelligent Beauty

After Don and Adam had created two brands, they came up with an idea to give customers a personalized shopping experience. Their endeavors to integrate cutting-edge fashion with social interaction bore fruit. JustFab became an online fashion subscription retailer that provided members with a selection of accessories, handbags, shoes and clothes customized to fit their taste at only $39.95.

TechStyle Fashion Group

JustFab is renowned for several brands including FabKids, Fabletics and FL2. However, this year, Adam Goldenberg appeared on CNBC in August 2016 to discuss the company’s decision to change its name to TechStyle Fashion Group. Under the new name, covers all the portfolio brands including JustFab, FabKids, Fabletics, FL2 and ShoeDazzle.

Learn more about Adam Goldenberg on CrossCut
See Adam Goldenberg on Pando

Posted by 12SS on

Burch Creative Capitol: Where Dreams Come Alive

It’s quite rare in this day and age to meet a businessman and think “wow, what a humble, loving individual”. Greed and the unquenchable lust for power has taken over our society, staining the quality and efficiency and the production these companies provide. “Burch Creative Capitol” is founded and ran on its own set of standards, and its own way of life. Love and humility, creativity and helping people get to where they need to be; those are the priorities Chris Burch promotes throughout his company.

Chris Burch has a selfless vision for not only his company, but the way he lives his life; to “create a road or path of success for others”. At the young and innocent age of thirteen, Burch’s father put him to work in construction. Burch was thankful for his father allowing him the opportunity to develop an outstanding work ethic at such a young age, as well as an excellent understanding of money, how it works, and most importantly how to make it. By the time Burch got to college, he had the spirit of an entrepreneur and was constantly putting this to practice. He would go door to door on campus selling sweatshirts, he would sell hot dogs at football games, any business opportunity Burch could come up with in his head he put to practice and saw what could come of it.

In addition to growing up with a very efficient understanding of money, Burch had also dealt with a learning disability. Rather than focusing on what his disability stopped him from doing, however, Burch directed his focus and energy on how he could use it to his advantage. Ultimately, he states that his learning disability had humbled him, and given him his ability to create.. which is something we can all be thankful for!

“Burch Creative Capitol” is very particular with exactly where they direct their energy and their focus. Surprisingly, their focus is not on the initial investments or how excellent the investments had proven to be, but it was directed towards helping; how they could help, when they could help, who they could help, etc. This was critical to the company. At “Burch Creative Capitol”, they are constantly paying attention to whether or not they are meeting their standards, which are to be reasonable in price, chic in design, and offer great value. This is a company that genuinely wants people to smile; they want to find a place where time stops.

Christopher Burch (http://christopherburch.com/) believes creativity comes out of our childhood. He states that every creation he has thought up had originated from a dream. At “Burch Creative Capitol”, they don’t embrace change; they demand it.

Crunchbase