Ever since it was established in 2004, JD.com or Jingdong has been able to scale its operations to unprecedented eyes.
After years of hard work, Jingdong has been able to establish such a significant traction in the region that it is now known as the largest retailer in China and one of the very few largest online operations within the country.
With over 300 million customers, any vendor who gets to showcase their product on Jingdong can rest assured in the fact that they would have the ultimate exposure in the country.
Hungarian winery Grand Tokaj is one such name, which has recently chosen Jingdong to launch products in China.
This has provided Jingdong with an opportunity to prove to its strength at dealing in luxury and drinking items yet again. This is not the first time that the online retailer is doing so either. But it is certainly the first time when Grand Tokaj has taken its operations online.
Judging by how things turned out during the debut sale, Grand Tokaj has made a propitious decision for its branding. It was reported by Jingdong that it sold over 1,000 bottles of Grand Tokaj wines within the first 10 hours of the store’s launch on Jingdong.
As if that wasn’t enough, Jingdong also recorded that Grand Tokaj’s store got over 400,000 followers within the first 24 hours of its launch. This was quite a feat for the wine maker, who noticed such a positively staggering response for its very first online outing at this scale.
It is being noted that this was also one of the best debut stories for alcohol retailers at Jingdong. Since Jingdong has already gathered data that over 75 percent of its customers prefer wine that has been imported from another country.
The aforementioned promotional launch period started from April 17 and ended on April 22.
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