With limited scents and small tubes chapsticks such as Chapstick, Carmex, Burt’s Bees, and Blistex had been the lip balm of choice for many years until the recent introduction of EOS lip balm. The founders of EOS Lip Balm put a lot of time, thought, and research into marketing and creating an undeniable lip balm that would be able to uphold in a market of competitors that have been the go to for many years.
In doing so, they had to pinpoint all of the positive and negative aspects of their competitors and change the negative when creating their product. EOS Lip Balm founders incorporated a unique yet convenient packaging in comparison to the usual small tube that is easily lost. EOS Lip Balm is made with all organic products.
In marketing their product EOS lip balm took a similar yet different route than their competitors who still advertised through television and magazines. They took the route than their competitors and incorporated blogging, celebrity usage, and posting to social platform such as Facebook, Youtube, Instagram, beauty blogs, and other platforms to target a specific age range of women. In doing so, EOS lip balm ratings skyrocketed making them the largest advertiser in their category.