Most of the mint lip balms that I have tried in the past had a very medicinal flavor and tasted forced and artificial to me. More than anything else, that led me to shift towards fruit flavored lip balms although I truly enjoy the refreshing mint flavors. Until I tried EOS lip balm that truly was something different.
There are two main flavors of EOS Mint flavored lip balms that I tried; sweet mint and vanilla mint. Because EOS uses all natural flavors in their lip balms they taste more natural and less artificial to me and don’t have that same fake medicine taste that is all to common in lip balms.
EOS mint lip balm is truly refreshing and different and worth trying for those who are looking for a mint flavored lip balm that tastes like the real thing and works better than and lasts longer than the alternatives.
EOS lip balm has always been a little different. When it first launched, its spherical containers helped it stand out from the competition in drug stores. However, EOS brings more to the table than just innovative packaging. The real difference for this product is in its contents.
EOS lip balms contain no petroleum products and are made with all-natural ingredients. This is a huge contrast to most of its competitors in the lip care category. Petroleum can’t be absorbed by the lips. It makes a coating on the surface, but doesn’t actually moisturize. EOS does things differently.
With ingredients like shea butter and vitamin E, EOS absorbs into the lips and helps them lock in moisture. EOS always conducts dermatologist supervised tests before releasing a new product. Ingredients are organic where possible. Finally, EOS will answer customer questions about ingredients via the website. They value transparency.
Additionally, EOS is known for its bright packaging and unique flavor combinations. Many EOS lip balms also contain SPF for additional protection. Flavors like Summer Fruit, Vanilla Mint and Blueberry Acai are upscale and tasty. They are much more sophisticated than some other entries in the lip balm marketplace.
Do you like strawberry? What about lemon? You may even be a vanilla lover? EOS lip balm has all of these flavors. The company has worked to create beautiful lip balms that truly treat and heal the lips of people. Whether your issue is peeling lips or dehydrate lips or lips that have been sunburnt, then this company has the products for you.
Their flavors are broad. Their flavors are well known. The best lip balms by this company are pretty much all of them. All flavors are made of 100% natural ingredients and are effective for all skin and lip types. Try out EOS today. Try out their latest collections that explore adding hemp to their formulas. Some of these hemp inspired balms smell very fresh and are have great health benefits for lips.
With limited scents and small tubes chapsticks such as Chapstick, Carmex, Burt’s Bees, and Blistex had been the lip balm of choice for many years until the recent introduction of EOS lip balm. The founders of EOS Lip Balm put a lot of time, thought, and research into marketing and creating an undeniable lip balm that would be able to uphold in a market of competitors that have been the go to for many years.
In doing so, they had to pinpoint all of the positive and negative aspects of their competitors and change the negative when creating their product. EOS Lip Balm founders incorporated a unique yet convenient packaging in comparison to the usual small tube that is easily lost. EOS Lip Balm is made with all organic products.
In marketing their product EOS lip balm took a similar yet different route than their competitors who still advertised through television and magazines. They took the route than their competitors and incorporated blogging, celebrity usage, and posting to social platform such as Facebook, Youtube, Instagram, beauty blogs, and other platforms to target a specific age range of women. In doing so, EOS lip balm ratings skyrocketed making them the largest advertiser in their category.
In saturated markets many product names become synonymous with the product they make. On example of this is Chapstick. Chapstick sells lip balm and everyone is familiar with their tubes of cylindrical lip care products, https://evolutionofsmooth.com/lip-balm.html. EOS (Evolution Of Smooth) decided to take the plunge into this market in an attempt to change the norm and streamline it into something more desirable to its target user.
The first step would be to figure out who exactly the target was. Research provided important insight into that aspect. It showed that though Chapstick and other lip care companies tried to create a unisex product, the target market was dominated by women who use lip balms as part of their daily beauty regimen. They also interviewed women to find which aspects they liked, disliked, and what they would enjoy in a new product.
Utilizing this important information, EOS lip balm chose to appeal to the women who would likely be the ones using their product. To do this they revamped the boring tube for a more whimsical orb shape that is fun to apply and can more easily be found at the bottom of a purse. The couple’s new visual appeal with fabulous new flavors and natural ingredients, and EOS had created a winning combination- a $250 million dollar winning combination.
The Lip Balm Company quickly rose to second place, just behind Burt’s Bees, as best-selling in the industry. This is a great accomplishment considering the staple of companies that have been around forever had become household names. They have solitarily transformed and driven growth in the oral care industry pushing it to new levels and in a new direction.
EOS can now be seen splashed across fashion magazines and in the hands of celebrities. They can be bought on major retail stores such as Walmart and Target. They currently sell over one million units a week and look forward to more success as the market is expected to increase steadily in the next few years. Part of that increase is due to the demand for more natural products. That is good news for EOS since natural is their specialty.