If you are thinking marketing, Lori Senecal is the specialist to look up to. As the Global CEO of Crispin Porter &Bogusky, the entrepreneurial lady has seen the company grow and expand to the international levels since coming on board in 2015. Lori has had a Midas touch on everything she indulges in since she joined the corporate world after her graduation from the university. Her efforts have been recognized through the various awards that she has won, like the “Creativity Innovators of the Year” for 2017 and “Agency Executives to Watch” in the year 2016.
Before joining CP&B, Lori operated in various companies in different capacities. Lori has worked with world’s major brands like Sprint, Applebee’s, Xbox and Molson. She has served as the global accountant director of Coca-Cola, and between 2005 and 2008, she was DDB Worldwide Communication Group’s, Chief Marketing Officer.
Lori’s marketing skills have brought immense growth in various areas that she has worked on. She oversaw the recognition of TAG Ideation at McCann Erickson World group, where she was later appointed the Co-Managing Director of TAG branch in New York. She later moved to the company’s Accounting department which she served as the Director and then the Executive Vice President. She has had other responsibilities like being the President, CEO, and partner of Kirshenbaum Bond and Partners.
Lori Senecal attributes her success to her elder siblings whom she always looked up to as a young girl. Thanks to her leadership skills and sharp focus, Lori’s life has now turned into a success story that aspiring marketers can to reckon with. Check out accompany.com to see more.
Her Stance on Advertising Trends
Arguing based on the recent study which stated that 90% of Facebook users access their accounts on mobile devices, Lori Senecal believes that optimizing websites for mobile use would be a valid advertising plan. Besides, she feels that due the comparatively large percentage of internet traffic coming from mobile users, every aspect of advertising should be optimized for mobile use. In the business world, Lori Senecal presumes that marketing campaigns should feature messages that are well targeted, reaches the targeted users and can entice the audience to act.
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