Lori Senecal, the Marketing Sage

If you are thinking marketing, Lori Senecal is the specialist to look up to. As the Global CEO of Crispin Porter &Bogusky, the entrepreneurial lady has seen the company grow and expand to the international levels since coming on board in 2015. Lori has had a Midas touch on everything she indulges in since she joined the corporate world after her graduation from the university. Her efforts have been recognized through the various awards that she has won, like the “Creativity Innovators of the Year” for 2017 and “Agency Executives to Watch” in the year 2016.



Before joining CP&B, Lori operated in various companies in different capacities. Lori has worked with world’s major brands like Sprint, Applebee’s, Xbox and Molson. She has served as the global accountant director of Coca-Cola, and between 2005 and 2008, she was DDB Worldwide Communication Group’s, Chief Marketing Officer.



Lori’s marketing skills have brought immense growth in various areas that she has worked on. She oversaw the recognition of TAG Ideation at McCann Erickson World group, where she was later appointed the Co-Managing Director of TAG branch in New York. She later moved to the company’s Accounting department which she served as the Director and then the Executive Vice President. She has had other responsibilities like being the President, CEO, and partner of Kirshenbaum Bond and Partners.



Lori Senecal attributes her success to her elder siblings whom she always looked up to as a young girl. Thanks to her leadership skills and sharp focus, Lori’s life has now turned into a success story that aspiring marketers can to reckon with. Check out accompany.com to see more.




Her Stance on Advertising Trends



Arguing based on the recent study which stated that 90% of Facebook users access their accounts on mobile devices, Lori Senecal believes that optimizing websites for mobile use would be a valid advertising plan. Besides, she feels that due the comparatively large percentage of internet traffic coming from mobile users, every aspect of advertising should be optimized for mobile use. In the business world, Lori Senecal presumes that marketing campaigns should feature messages that are well targeted, reaches the targeted users and can entice the audience to act.


See more: https://www.linkedin.com/in/lorisenecal


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Lori Senecal shows exception leadership skills

Lori Senecal was made CEO of CP+B during the Global Infiniti Awards. She has worked with the company for one year now and has shown an aggressive business effort. The firm is highly interested in global expansions. It has current plans to expand to other areas of the continent such as China. With the Infiniti awards, the expansion is now very likely. Lori also works as the CEO of another firm known as MDC. She has helped out with the marketing and advertising strategies of the two companies. Lori Senecal in a Huffington Post ibterview has said that she is always excited about her leadership position at CP+B. She looks forward to becoming involved in the agencies growth on a global scale. She feels that the firm has a team of talented professionals. She knows that she has the right team to make a significant difference in the company.

Lori Senecal has in the past held several positions as CEO and executive of different companies. She is known for serving as an executive of KBS. She served in the company as the global chairman of the enterprise. She was also the CEO of MDC at that time. During her serving as CEO, she oversaw the company’s expansion to global markets. Lori Senecal has shown lots of skill and knowledge in the global development of businesses. That is why she is currently in charge of the global growth of CP+B.

Before becoming the CEO of CP+B, Lori Senecal served as the CEO and president of MDC Partner Network. She held this position for two years. She played a lead role in the company’s exclusive business strategy. She formulated a business plan that helped the company grow through a network of cross collaboration. She also served as the global chairman of Kirshenbaum Bond Senecal and Partners. She aided in the expansion of the firm and increased its employee base. At the start, the firm had 250 employees. It grew to become an international agency that has over 900 employees. Lori Senecal has shown excellent skills as a marketer. She has worked in the advertising section of the industry. Her job is to make her business aware to clients and convince customers to do business with her.

Reference: shootonline.com