Desiree Perez Strikes A Hard Bargain For Roc Nation

At 47 years old, Desiree Perez has established herself as an overpowering force in the music industry. Although she keeps her private life separate and that may make her seem a bit standoffish, she doesn’t hold back when it comes to business. Those who have had to sit across the table from her know that she doesn’t relent easily. She’s a hard negotiater, when necessary, and what Desiree Perez knows.

Perez recently proved her worth once more by negotiating a $200 million advertising deal with Sprint for TIDAL. The deal proved its worth for Jay-Z, when his album, 4:44, reached the number 1 spot on the Billboard 200 chart. This was the 14th Jay-Z album to top the chart and Sprint was ready to capitalize on that achievement. The telecommunications company offered a free digital download of the album’s first single to the first 1 million fans. That move earned Jay-Z a platinum plaque, even before the album was released to the general public.

Desiree also helped secure a $200 million dollar touring deal with Jay-Z on behalf of Roc Nation and partner Live Nation. This proved to be another lucrative deal, because the 4:44 tour grossed 21% more than Jay-Z’s 2013 tour, and Desiree Perez on Facebook.

Desiree Perez’s success in bartering such generous deals may have as much to do with her professional associations as it does with her negotiating skills. She cultivated a longstanding relationship with Jay-Z, one which has lasted 20 years and counting. She developed similar situations with Rihanna and Beyonce that led to impressive touring deals of their own, and http://www.imdb.com/name/nm5915253/.

Ms. Perez performs a variety of functions at Roc Nation, which has helped her rise in the ranks. She’s involved in the general management of the company, labeling operations, and publishing, keeping her finger on the pulse of all that happens in the company. Certainly, she is just one part of a larger collective, but many agree Roc Nation wouldn’t be where it is today without Desiree Perez, and read full article.

Desiree Perez Leads Tidal In New Direction

Her Plan Of Action

Desiree Prez has been the CEO of Tidal for years. When Jay Z decided he wanted to create his own music streaming service, he knew he had to go with someone who knew what they were doing. This is where he came up with the idea to hire her. With years of experience in this business, it isn’t a surprise that tidal.com is taking off and changing the way we think of the music industry today. There are simply too many examples showing otherwise.

The Future Of Music

Music has certainly seen the damage that can be done by the streaming services available on the internet. Fortunately, there is a way for artists to profit from them and Desiree Perez wants to help them do just that, check this on crunchbase.com.  Tidal gives artists a way to release their singles before they are found anywhere else. This gives them a massive advantage rarely enjoyed by the vast majority who choose to allow other streaming services use their music. For the fans, Tidal provides them with their favorite songs in the format they were intended to be heard on. For an additional article, head over to this.

What Tidal Will Do

Tidal is going to change the way that the music industry operates. Right now, so many performers are losing out because there music can be found all over the internet without any problem. This isn’t the case anymore with Tidal. Now, they can be certain that they will receive a piece of the prize.

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