As a Search Engine Optimization specialist I often meet clients who only care about showing up at the top of Google results. It’s almost as if they think I have some magic wand that can make them become number one overnight. Sometimes it’s rather simple to get them at the top but it depends on the market, the city, the industry and several other key factors. It takes hard work and if you take short cuts to accomplish that hard work you’re campaign will eventually suffer especially in the SEO world. I often encourage my clients not to pay for every Seo service that comes their way and that if it sounds too good to be true in many cases it probably is.
Recently, my favorite go to source for SEO, Moz announced it’s endorsement of Bury Bad Articles also known to others as BBA. BBA is unlike many other brand reputation management companies out there. BBA does not promise to remove nasty results that appear in Google but instead it promises to bury those negative results. It kind of echoes the quote that the good outweighs the bad. This company works hard to push so much good news about your brand to the forefront that there isn’t hardly any bad that can pollute it and that my friend is a true come true if you’re a company that often faces bad times in the media or deals with bad press on a daily basis. It’s a way of actually managing a crisis the moment it arrives.
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