As a Search Engine Optimization specialist I often meet clients who only care about showing up at the top of Google results. It’s almost as if they think I have some magic wand that can make them become number one overnight. Sometimes it’s rather simple to get them at the top but it depends on the market, the city, the industry and several other key factors. It takes hard work and if you take short cuts to accomplish that hard work you’re campaign will eventually suffer especially in the SEO world. I often encourage my clients not to pay for every Seo service that comes their way and that if it sounds too good to be true in many cases it probably is.
Recently, my favorite go to source for SEO, Moz announced it’s endorsement of Bury Bad Articles also known to others as BBA. BBA is unlike many other brand reputation management companies out there. BBA does not promise to remove nasty results that appear in Google but instead it promises to bury those negative results. It kind of echoes the quote that the good outweighs the bad. This company works hard to push so much good news about your brand to the forefront that there isn’t hardly any bad that can pollute it and that my friend is a true come true if you’re a company that often faces bad times in the media or deals with bad press on a daily basis. It’s a way of actually managing a crisis the moment it arrives.
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If you have a business website or use the internet regularly, you learn one thing very quickly. People have opinions. Some good, others not so much and all are clamoring to tell the world just what they think. Now if you are a business owner who desperately wants to get your name out there, a little publicity can go a long way in bringing in more revenue, but the worst thing that can happen to any business no matter how big or small is that one negative article that always sneaks its way into the top list of results in the search engine.
Bad press is a historic practice that has roots all the way back to the pyramids when villagers would pass carved scarabs back and forth through windows complaining about politics, their neighbors and anything else they found issue with. Now modern technology has given the populace a new medium to take advantage of. Be it the comment board at the bottom of a news article, a blog or even the various social media websites currently available people around the globe are harnessing the power behind the internet and gladly do so. With online business booming, and people becoming more aware of researching the credentials of a company via the internet a new trend in business has arrived on the scene offering relief from this negative press, simply known as Online Reputation Management. These groups of people offer help when you find an article or blog post that you desperately want buried due to the scathing comments in reference to your company or product.
One particular company known as BBA (Bury Bad Articles) has recently been welcomed as an exciting and popular newcomer in this business. With a motto that compels business owners to seek their help in order to avoid bad press, BBA offers an efficient and professional Online Reputation Management experience. The very website offers dire statistics warning what even one negative review can do to a company’s product and in an age where more live, work and purchase online it is difficult to deny. So whether you are a small family owned business, or a multi million dollar corporation, do not let bad press from a small group ruin your success. Online Reputation Management is the future of business, and it can help absolve negative reviews far away from your customers line of sight.
Typing a name into a search engine should reveal very positive things. Unfortunately, to the horror of many, typing their name or their business’ name in a search engine box reveals some really awful results. Less-than-flattering articles may be the only things appearing in Google, Yahoo!, Bing, and more. The effect of these indexed articles could be outright devastating.
An article could be any type of written prose published online. A bad review or a condescending social media post can be deemed an article. Whether the article is one paragraph or several pages, the end result is the same. The content spreads negative information.
What can be extremely confounding about any article, blog entry, or forum post indexed in the search engine is it may not tell the whole story. Yet, because the content of the article is all the reader is exposed to, the article appears to be 100% accurate. Harm ends up being inflicted on the subject of the article as a result.
Anyone is able to create a free blog and publish a bad review of a local business. Once the content is published, unless it contains totally libelous material, the content is likely to remain and cause problems.
A solution does exist. New content has to be produced in sufficient enough volumes to push the older, bad articles down the search engine rankings. Producing quality articles over an extended period of time should help with the cause.
Bury Bad Articles is a company capable of pushing troubling articles down the search engine rankings. The company is a new arrival on the reputation management landscape and is enthusiastic about delivering the desired service. Contacting the company through its website for a quote would be the way to start.
Starting right away is definitely recommended. Don’t let the presence of those bad articles cause more woes.