Desiree Perez’ role in businesses involving Jay-Z

In 2016, global music and entertainment industry registered $17.2 billion in revenue. The industry is very competitive, and if you are lazy, there is no chance you’ll make it big here. Top leaders in this industry are all men, but you cannot miss hardcore women like Desiree Perez.

She is an entrepreneur, music producer, and talent manager. All of her work proves that she deserves that spot in a competitive entertainment industry.

Desiree Perez, popularly known as Dez by his close friends, is a close associate of Shawn Carter (Jay-Z). For the last 22 years, Dez has been in forefront helping Jay-Z make a move from just a rapper to running a vast business empire.

Like any other business mogul, Jay-z’ empire consists of corporate entities, talent management, concert tour management, and music production among other niche opportunities. He has witnessed success in business, thanks to unrelenting aid from Desiree Perez.

According to insiders, Dez has been helping Jay-Z make big decisions. Dez not only optimizes the opportunities for maximum profits and value for investors’ money, but she also makes sure that every talent under her wings is nurtured to its full potential.

She is a great negotiator. Recently, Rihanna’s Anti-tour netted a deal with Samsung worth $25 million, thanks to Dez’ negotiation skills. The deal mapped Rihanna among the top paid entertainers and music superstars. This is not the only instance Dez has been there for Rihanna.

In 2008, Dez also helped Roc Nation sign a deal worth $150 million with Live Nation and ever since, she’s been among the top delegation that Roc Nation relies on. Ever since, the company has been among the top entertainment companies in the industry, boasting with signatures of the likes of Meek Mill, J. Cole, Rihanna, Shakira, and Big Sean. Dez has helped land better contract deals.

About Desiree Perez

Desiree Perez is the Chief Operating Officer at Roc Nation, a position she has been holding since 2009. She is involved in almost every task at the company including management, publishing and labeling programs.

Dez is married to Juan Perez, and together, they are members of Hova Circle of Influence, a powerful collection of investors and celebrities in the music industry.

Dez is married to Juan Perez, and together, they are members of Hova Circle of Influence, a powerful collection of investors and celebrities in the music industry.

@ Instagram.com/des.perez/

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