The tech and music industry is currently experiencing digital growth under the various executives including Desiree Perez. In 2016, the United States music sector registered sales of approximately $15.7 billion in the streaming category. Revenue from musical streaming rose to almost $7.65 billion, which is 11.4 percent. The music sector’s success is attributed to Billboard’s executive personalities. The key individuals of Billboard select data-driven responsibilities in organizations from different industries and engage in various activities including record labeling, publishing of music, and facilitating streaming services. Among the executive members of Billboard is Desiree Perez, the COO of Tidal.
Under Desiree Perez’s instructions, Tidal has recorded major wins in the music industry. At the beginning of this year, TIDAL entered into a deal with Sprint, where Sprint gained $200 million, which is 33% of Perez’s organization advantageous to Sprint as it made the streaming services more available to Sprint’s clients. Statistics indicate that the number of Sprint Customers who were able to access streaming services increased to 45 million. On June 30, Sprint and Tidal experienced expansion facilitated by Jay-Z’s entry into the two organizations. Sprint and TIDAL’s customers’ were able to stream Jay-Z’s albums putting it in the top of the Billboard’s 200. Additionally, Desiree Perez has entered into a deal with Jay-Z to support his future tour events under a partnership with Live Nation.
Not only does Desiree Perez run her enterprise but also involves herself in other firms including the Hova Circle. She works together with Jay Brown, her husband, Chaka Pilgrim, and Jana. The individuals’ efforts led to the establishment of Roc Nation. Additionally, Desiree Perez intends to focus on upcoming music activities rather than existing ones. To supplement her intent, Desiree Perez has promoted many categories like Tidal Discovery and Tidal Rising. Tidal Rising supports upcoming artists and entails Tidal X that features outstanding live materials and what Desiree Perez knows.