Fashion Expression Just Beyond the Norm

Doe Deere is a Russian-born creative thinker who draws on inspiration from her younger years in Russia and subsequently her inspired teen years in New York. She states that she has always thought of herself as a creative and an ambitious individual. In fact, this ambition started young and inspired a tale she tells about discovering temporary tattoos. She wore these tattoos, showed them to everyone, and created a rather successful side business selling them to those around her. This small scale demonstration of entrepreneurship, of course, was a precursor to the launch of the popular Lime Crime brand today.

A big part of the way Lime Crime started was Doe Deere’s desire for bright, bold lipstick colors during a time period where fashion dictated that nude or pale glosses were much more the trend. She began creating a series of lively and more daring shades which, much to her amazement, began to grow surprisingly quickly in popularity. Beyond the typical blemish cover up or somewhat expected tasteful highlighting of certain features in preparation for the workplace or for special functions, Lime Crime brought a far less expected aspect of freedom and self-expression in a line of bright colors

Using this surge in popularity as a jumping off point, Lime Crime embraced their unique offerings and carried on to create mix and match makeup stylings that could quite literally change any look as one’s mood changed. These included options from a sparkly new shade for a special event to a bold lip look for daily wear that would effortlessly set one apart from the crowd. Even in consideration of all of the shock value, Lime Crime has managed to keep certain uncompromising standards: the company is certified Vegan and Cruelty-Free by PETA and Leaping Bunny.

Owner Doe Deere sees the fundamental existence of makeup as something which transitions far beyond a simple part of a woman’s everyday routine. She views it as an expression of one’s inward self, demonstrated in an exterior manner. She feels that it ties in to fashion and to the expressiveness an individual uses when creating their hairstyle, all of these things creating cohesive components of personal expression through varied forms of style. Deere, a former student of the Fashion Institute of Technology in New York, ignored the waves of individuals who felt that no one would be able to sell lipstick online without the obvious advantages of a counter where various colors could be tried. Instead, each of the products are tried on by employees and live chat sessions as well as other useful tech tricks of the trade are used to emulate the comfort level of the counter purchase as much as possible. Learn more:

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