Somehow, the treatment of chapped lips became associated with walking into a convenience, grocery, or novelty store and purchasing a boring tube of wax. This facet of health essentials purchasing was probably formed by most people in their youth by witnessing older members of a family doing the same. The most vivid assumption about treating seasonally-related lip problems is that it takes the contents of a boring tube of Chapstick to overcome them.
Then, EOS lip balm came along and turned the world of lip treatment products on its head. This radical stake in the heart of a market once occupied by companies like Chapstick, was made because of two changes to the way the public thinks about treating dry and cracked lips.
The first change that EOS made was the design of its lip balm dispenser. Chapstick gained success in the past because of it tubular design, which has an obvious medicinal allure. EOS balm is contained in an egg-shaped design that matches younger generational notions of products that are modern, and forward-minded. Roundness is, as many product makers are discovering, more inviting to a youthful crowd.
The second innovation that EOS insists on improving upon is flavor. Products meant to protect lips will inevitably come in contact with the tasting regions of the mouth. Chapstick, through its generations of production, has only managed to come up with three flavors. They are bland, mint, and cherry. EOS is attracting endless consumers who suffer from chapped lip problems with flavors like Melon, Vanilla Bean, Strawberry Sorbet, and Blackberry Nectar. EOS products are available on all leading stores like Walmart and Target.
Combined with an ergonomic egg-shaped applicator that resists getting lost in purses and packs, EOS lip balm is edging-out Chapstick in modern consumer preferences for lip balms and damaged lip OTC medicated treatments. EOS lip balm designs and flavors are simply more inviting to a wider range of modern consumers.