On April 24th, Kat Bein, a contributing reporter for Billboard magazine published an article telling of a short in-house video, produced by the Chainsmokers and was released and uploaded onto their social media streams.
Anatomy of a Hit?
Bein started his article by asking the question, “What’s the anatomy of a hit?” He was alluding to all the work that goes into the making of the song, and the unnoticed talent who set the stages, do the heavy lifting, man the consoles, make sure there’s enough room for the fans and a host of other small activities. The short one minute video made on a small framed camera was uploaded onto the Chainsmokers Facebook page late on Tuesday evening in April.
“Somebody” Streams Onto Social Media
This short video had come days after the Official Video and Song, “Somebody” was also released onto several Chainsmoker media streams: YouTube, Facebook. The purpose of the video was to instruct fans about part of the development of their latest new single “Somebody.” The single and Official Video were released onto their Facebook media stream on April 20th, which has over 19M hits so far.
Instructional Video For “Somebody”
When the Chainsmokers uploaded their one minute video, depicting Drew Taggart and Adam Pall working in their private, home studio, Taggart mentioned that they would upload a more detailed video soon, which appeared on June 9th on their Facebook page.
Rory Kramer Makes Travelling Prequel Video for “Somebody”
That video filmed and edited by Photographer; Videographer Rory Kramer gave a more detailed and intimate view of the things that go behind the scenes. In a sense, the video pretty much answered the question Bein asked at the beginning of his article “What goes into a hit song?” The 4’55” video shows a lot of what Pall and Taggart do every day while on Tour and the people that influence their lives and they influence the EDM-Pop Duo.
Adam Pall and Andrew Taggart first began working together thru a common friend that put them in touch with one another in 2012. They have already produced several Top 10 and #1 hits,”Closer” that stayed #1 for several weeks.