The Rise Of Eucatex Group From A Small Family Business To A Multimillion-Dollar Business

Flavio Maluf is a Brazilian son of a politician born on December 2, 1961. Maluf graduated from the University of New York where he pursued business administration. He studied mechanical engineering at FAAP (Armando Alvares Penteado Foundation Brazil). He is one of the most reputable entrepreneurs being the President and Chief Executive Officer of Eucatex Group. The family business started operations in 1951 specializing in the supply of partitions, doors, panels, baseboards, and laminated and vinyl floors. Besides, Eucatex produces beautiful toys as well-made furniture.

Besides Eucatex, Flavio Maluf is the President of GrandFood Group, the head company of Golden feeds and Premier Pet subsidiaries. After completing his university studies, Maluf worked in various companies including Citicorp where he advanced his managerial skills. He joined Eucatex in 1987 in the commercial department, and later to the production unit before his uncle appointed him to join the management team because of his hard work. The family chose him as the company’s President in 1997, a position he holds to date making the company a multi million-dollar business.

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The company makes its products using wood fibers from the eucalyptus tree. The tree is one of the best producers of high-quality wood in Brazil, and that is the reason the family came up with the name Eucatex. The laminate flooring produced from the eucalyptus includes Prime, Rustic, Elegance, and Classic. Home and commercial users purchase most of the Eucatex building materials globally. The high values of the products display a person’s economic class.

In all its operations, Eucatex supports the green economy by working in an environmentally friendly manner. During the 1950s, environmental regulations in Brazil were optional contrary to today whereby every company must adhere to environmental laws. Under the leadership of Flavio Maluf, the company became the first South American company to set up a recycling plant in its manufacturing system. The role of the plant is to recycle the wood leftovers by creating energy.

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